Health information can be very difficult to understand and act upon, even for the most capable individuals. Therefore, you should take special considerations when developing written materials for older people. Alterations to memory and learning may affect their ability to understand content. Thus, the way you present details to them should accommodate the cognitive and physical changes that often go with old age. Here are some tips on how to create this type of data to fit the needs of older readers.
You should consider three variables that influence the effectiveness of printed health materials on older people. These include the readers’ general aptitude, clarity of communication, and the feasibility of taking action. You should know that as people age, there may be changes in how they read and interpret information. They may have to work harder to process data quickly, understand text that is packed with new ideas, and draw inferences. In addition, these people may have hard time remembering the context you provide.
Based on research findings on cognitive ageing, there is a number of ways by which you can make written communication easier for elders use and retain. You should present information in a clear and familiar way to minimise inferences that must be made. Try to stick with three to five key points per section and use positive statements.
Furthermore, you should support information with real examples and relatable stories. These can help them build on ideas that are already familiar to them. Reinforce main points with questions to make them recall key points. In short, when designing health-related prints for older people, you should keep the text short, precise, easier to understand, packed with everyday language and focused on action steps.
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